B. A.

Course Overview

Bachelor of Arts in Journalism & Mass Communication is an undergraduate course. This course provides the students with basic skills training in the broad field of journalism and mass media. It equips students with theoretical and practical knowledge in different arenas of communication like print, broadcast, radio, film, internet and the likes. It combines recent trends in research with technological advancements and leads the holistic learning journey for students. This program would enable the students to work in multidisciplinary areas. Students can start a full-fledged career or venture into freelancing in any branch of this umbrella field of Journalism and Mass Communication. The duration of the course is three years and its syllabus is divided into six semesters; it is also career offering in nature.

Programs And Specialisations

 BA Digital Journalism:

  • Multimedia Storytelling: Learn to craft compelling stories using a mix of text, images, video, and audio. Focus on storytelling techniques suitable for digital platforms.
  • Data Journalism: Specialize in collecting, analyzing, and visualizing data to uncover stories and trends. Use data tools and software to create impactful data-driven reports.
  • Social Media Journalism: Master the use of social media platforms for news dissemination, engagement, and audience building. Learn social media strategy, analytics, and audience targeting.
  • Digital Content Creation: Focus on producing high-quality digital content, including videos, podcasts, blogs, and interactive articles. Understand content management systems and digital production tools.
  • Investigative Digital Reporting: Specialize in deep-dive investigations using digital tools and techniques. Learn about cybersecurity, digital footprints, and ethical hacking for journalism